The company targeted the higher end of the market, reinforcing its image by maintaining a limited and exclusive distribution network. They were also committed to retaining Peg Perego ’s position at the leading edge of the increasingly competitive market for baby equipment. The move into ride-on vehicles provided the company with an entry into the North American market in the early 1960s, and by 1966 the company had opened a production facility in Don Mills. Our philosophy remains as it was when Peg Perego started as a small one-man Italian business in the 1940s: a dedication to original and innovative products designed for discriminating consumers who demand fashion, individuality, quality and safety in the products they purchase for their babies and young children.Peg Perego had by then established itself as an international manufacturer. Our continued growth and success is the result of a sustained commitment to designing and creating the most well-constructed and unique juvenile products and riding vehicles available today. With the development of seat belt laws, and the recognition of the need for additional car safety protection for children in the 1970s, the company also extended its production to include its own line of car seats.
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